The Principles of Practical Publicity (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 20.00
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book charts the evolution of advertising from its humble beginnings in the late 19th century to its transformative role in the business world of the early 20th century. The author argues that advertising, once a mere tool for promoting products, has become a powerful force in shaping consumer habits, creating new industries, and even influencing societal norms. Through in-depth analysis of successful advertising campaigns, the author reveals the psychological principles that underlie effective advertising, emphasizing the importance of repetition, persuasive language, and emotional appeal. The book concludes by examining the ethical implications of advertising's pervasive influence and its potential impact on society. A valuable resource for students of marketing, advertising professionals, and anyone interested in the history of commerce and consumerism. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330037614_0
- Title
- The Principles of Practical Publicity (Classic Reprint)
- Author
- Truman A. Deweese
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330037618
- ISBN 13
- 9781330037614
- Seller catalogs
- Marketing
Learn practical rules for building strong, consistent publicity that actually drives sales.
This guide reveals how to organize, fund, and manage a winning advertising program.
From selecting the right advertising agency to guiding daily copy and design decisions, this book lays out concrete steps for running a department store’s publicity with confidence. It emphasizes clear authority, coordinated planning, and steady measurement to achieve reliable results.
Readers will discover how to frame a yearly advertising plan, allocate budgets between newspapers and magazines, and align store departments with promotional campaigns. The text also covers the practical side of production, from copy approval to timely magazine plates and newspaper inserts, and how to monitor results with an organized checking system.
- How to appoint and empower an advertising manager to lead the firm's publicity.
- How to choose and work with an agency for optimal results and accountability.
- How to plan annual spend, allocate media, and coordinate with sales teams.
- How to craft effective copy, layout, and promotions that attract customers.
Ideal for readers of business and marketing, including store managers and aspiring publicity professionals seeking a practical, field-tested approach.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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