Principles and Practice of Marketing

Jobber, David

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ISBN 10: 0077079353 ISBN 13: 9780077079352
Published by McGraw-Hill Book Co Ltd, 1996
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Synopsis:

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

About the Author: David Jobber is Professor of Marketing at the University of Bradford Business School.

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Bibliographic Details

Title: Principles and Practice of Marketing
Publisher: McGraw-Hill Book Co Ltd
Publication Date: 1996
Binding: Paperback
Condition: Like New
Book Type: book

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Jobber, David
Published by McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353 ISBN 13: 9780077079352
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Jobber, David
Published by McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353 ISBN 13: 9780077079352
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077079352. Seller Inventory # 9374620

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Published by Mcgraw-Hill Publishing Co., 1995
ISBN 10: 0077079353 ISBN 13: 9780077079352
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780077079352. Seller Inventory # 9075994

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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Seller Inventory # CHL10495385

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Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077079352

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077079352

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ISBN 10: 0077079353 ISBN 13: 9780077079352
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4168980

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