Principles and Practice of Social Marketing: An International Perspective Donovan, Rob and Henley, Nadine

Donovan, Rob and Henley, Nadine

ISBN 10: 052116737X / ISBN 13: 9780521167376

Published by Cambridge University Press, 2010

About this Item

Seller Inventory # DCBU--0201

Bibliographic Details

• Title: Principles and Practice of Social Marketing: An International Perspective Donovan, Rob and Henley, Nadine
• Publisher: Cambridge University Press
• Publication Date: 2010
• Language: English
• ISBN 10: 052116737X
• ISBN 13: 9780521167376
• Binding: Paperback
• Condition: New

About this title

Synopsis

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

About the Authors

Rob Donovan is Professor of Behavioural Research at the Centre for Behavioural Research in Cancer Control in the Faculty of Health Sciences, Adjunct Professor of Social Marketing and Co-Director of the Social Marketing Research Unit at Curtin Business School, Curtin University, Western Australia.

Nadine Henley is Professor of Social Marketing, Director of the Centre for Applied Social Marketing Research and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law at Edith Cowan University, Western Australia.