Principles and Practice of Social Marketing: an international perspective. This item is unavailable.

Robert John Donovan, Nadine Henley

Published by IP Communications, 2010

ISBN 10: 0980864909 (ISBN 13: 9780980864908)

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504 pages. Theory and practice come together in a textbook that combines the latest rese arch with real-life examples of social marketing campaigns the world over. By us ing an evidence-based approach that gives many real-life examples in every chapt.

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Bibliographic details

Title
Principles and Practice of Social Marketing: an international perspective
Author
Robert John Donovan, Nadine Henley
Publisher
IP Communications
Publication year
2010
Condition
Very Good
Binding
Paperback
Edition
2nd edition.
Dimensions
17.7 x 23.3 x 1.4 centimetres (0
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