Principles and Practices of Modern Management

The book Principles and Practices of Modern Management inspired by the theories of Late Prof. C.K.Prahalad is designed to give a basic understanding of principles, concepts, and techniques of modern management by embracing fresh principles as a foundational part of a systematic approach to reinvent management. This book addresses the challenge of adaptability to modern business concepts and develop general framework for understanding management that applies to managers in all organizations-large or small, public or private, product-oriented or service-oriented, especially MNCs and caters specially to the management students and managers from developed and developing world Topics covered in this book include values and ethics, communication, planning, decision making, organizing, leading, controlling, and innovation. The chapter on innovation highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in this shifting economy. The content also emphasizes upon the application of management principles and concepts to real-business situations.