Synopsis
"...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core." So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development. Then, he provides a roadmap for changing this. The book provides a well-organized set of 175 underlying principles in eight major areas. He shows you practical methods to: Improve economic decisions Manage queues Reduce batch size Apply WIP constraints Accelerate feedback Manage flows in the presence of variability Decentralize control The Principles of Product Development Flow will forever change the way you think about product development.
About the Author
For 30 years, Don Reinertsen has been a thought leader in the field of product development. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the financial value of development speed. This article is believed by some observers to have triggered the movement to shorten development cycles in American industry. In 1985, he coined the term Fuzzy Front End to describe the earliest stage of product development. In 1991, he wrote the first article showing how queueing theory could be practically applied to product development.His 1991 book, Developing Products in Half the Time, coauthored with Preston Smith, has become a product development classic. It has been translated into seven languages. His 1997 book, Managing the Design Factory, was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the 12 years since this book appeared, this approach has become known as lean product development.For 15 years, Don taught executive courses at California Institute of Technology, and he currently teaches public seminars throughout the world. He has a B.S. in electrical engineering from Cornell, and an M.B.A. with distinction from Harvard Business School.His company, Reinertsen & Associates, has helped leading companies throughout the world improve their product development processes for over 20 years.
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