Provides a comprehensive treatment of the key principles and practices of the strategic management process. This book covers the strategic management process including strategic analysis, formulation, choice and implementation, and covers topics such as business environment, leadership, governance, enterprise management, time management, and more. Series: Innovative Business Textbooks. Num Pages: 640 pages, 40 figures. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 44. Weight in Grams: 1326. . 2007. 3rd Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Principles of Strategic Management (Innovative Business Textbooks)
Publisher: Routledge
Publication Date: 2007
Language: English
ISBN 10: 075464474X
ISBN 13: 9780754644743
Binding: Hardcover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

About the Author

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

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