The Principles of Travel Agency and Tour Operation Management

The Principles of Travel Agency and Tour Operation Management book is an introduction to a complex and multi-faceted industry. This book brings together the best practices for growth, development, travel business strategies, and practices for the organizations to obtain a competitive management model at a global level within the tourism and hospitality industries. It is written for two main audiences: for students of tourism and for those professionals, researchers, academics interested in a contemporary approach to promoting, managing, and maximizing profitability of travel agency and tour operation services and the environment within which they work. The book aims to provide a comprehensive introduction to Travel Agency and Tour Operation Business to encourage further study and to stimulate interest in the subject area.

The Travel Agency and Tour Operation Management are organized into ten distinct chapters that provide comprehensive coverage of important topics. Moreover, Prospective authors have contributed state of the art surveys, as well as in-depth discussions, on the new methods, models, approaches, tools, best practices, and new directions. Valuable insight is also provided into the concept of travel agency and operation research that has become imperative for tourism business enterprises in order to attain a competitive edge over competitors. I have indeed pleased to have selected 10 chapters that have provided insightful and interesting ideas of the travel agency and tour operation research nationally.

About the Author: Dr. A. Apsara Saleth Mary is currently Faculty in the Centre for Tourism and Hotel Management, Madurai Kamaraj University, Madurai. She has two postgraduate degrees one in Tourism Management and another in Hotel Management. Her Doctoral Degree is in Tourism Management from Madurai Kamaraj University, Madurai, and cleared UGC-NET Exam in Tourism Management and Administration. She has eighteen years of teaching experience and two years of service industry experience. Dr. A. Apsara Saleth Mary, has published more than fifty research papers in various international, national journals, edited books, and conference proceedings. Her area of interest is in tourism and hospitality management. She is a member of various professional bodies.