Principles and Types of Public Speaking (16th Edition)

McKerrow, Raymie E.

ISBN 10: 0205456219 / ISBN 13: 9780205456215

Published by Taylor Francis, 2006

About this Item

Seller Inventory # 30R78_40_0205456219

Bibliographic Details

• Title: Principles and Types of Public Speaking (16th Edition)
• Publisher: Taylor Francis
• Publication Date: 2006
• Language: English
• ISBN 10: 0205456219
• ISBN 13: 9780205456215
• Binding: Hardcover
• Condition: new

About this title

Synopsis

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings. The text focuses on culture and community building, with a goal of helping the reader understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and presentations in the learning environment, this book helps the reader see the relationship between what they are learning and how they can use this knowledge in their lives.

From the Back Cover

Principles and Types of Public Speaking , 16 Edition

Raymie E. McKerrow , University of Maine

Bruce E. Gronbeck , University of Iowa

 

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

 

The text focuses on culture and community building, with a goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether in informational, persuasive, ceremonial, or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students to see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

New in the Sixteenth Edition

• A new discussion on speaking in a mediated society is included, focusing in particular on the use of technology as an asset in presentations.
• Thoroughly updated research is presented throughout the text and includes topics such as VALS and PRIZM.
• Continued emphasis on speaking in a diverse society is found throughout this new edition.
• A new chapter on critical listening provides a solid focus on this key skill.
• A restructured chapter on persuasion makes this critical topic clearer for students. 

 

 

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