Print's Best Typography: Winning Designs from Print Magazine's National Competition

Designers can do more with type today than they ever dreamed of - thanks mainly to the computer. This spectacular collection showcases the very latest typographic trends in magazines, ads, direct mail, book covers, business forms, etc. - with all the work selected from winners in PRINT's Regional Design Annual. The 175 full-color examples add up to an incomparable overview of evolving type usage in U.S. print design. The typography reproduced here adorns communications for such major industries as publishing, including book covers and editorial spreads from national magazines and newspapers; entertainment, including posters for theater and musical events as well as CD packages for famous pop performers; and healthcare, including an ad for mammogram screening and a point-of-purchase display for a vitamin company. Among the many superb type solutions are a car dealership's controversial anti-drunk-driving billboard, a brochure promoting a Checker cab for hire, and ads for an erotic baker. There are also highly effective pieces for all those people and companies who service the graphic design field - designers, illustrators, photographers, paper companies, color separators, printers, and, of course, typographers. This delightful collection of outstanding typography covers a wide spectrum of design styles and will be a valuable reference tool for years to come.