Prioritizing Enrollment Management

By blending norm-challenging, robust discussion on enrollment management with practical guidance for administrative and academic leaders, this book seeks to tackle long-standing issues of recruitment, retention, persistence, and completion in higher education.

Traditional service delivery and the notion of “what we have always done” is no longer adequate for a new generation of college students within the evolving landscape of higher education. This text will redefine current approaches, strategies, timelines, and infrastructure for encouraging student success, communication, and delivery of student services in unique campus settings. Readers will be challenged to adapt to the shifting paradigm of enrollment management as a constant priority for university leaders who seek to shift, create, or revise enrollment planning. Discussion and recommendations in this book will reveal how a collaborative enrollment model that remains in sync with the academic enterprise can increase recruitment yield, improve student success outcomes, and impact generation of revenue.

This text will provide a relevant and practical framework that guides campus policymakers to integrate academic prioritization, strategic enrollment planning, student services, and policies while emphasizing collaboration to achieve long-term and measurable outcomes.

Jason L. Meriwether is Vice President of Enrollment Management and Assistant Professor of Education at Campbellsville University, USA.