The Priority Sale: How to Connect Your Real Impact to Your Prospects' Top Priorities
Laffen, Jesse,Davison, Paul,Gray, Bryan
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Language: English
Published by Indie Books International, 2021
- Softcover
- Used

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- Title
- The Priority Sale: How to Connect Your Real Impact to Your Prospects' Top Priorities
- Author
- Laffen, Jesse,Davison, Paul,Gray, Bryan
- Publisher
- Indie Books International
- Publication year
- 2021
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1952233623
- ISBN 13
- 9781952233623
Over the past twenty years, it has become harder for sales organizations to prevail over the three deadly Cs - Commoditization, Compressed Selling Time, and Consensus Decision Making. They are a product of the rise of the internet and our roller coaster economy.
In The Priority Sale, strategic-selling change agents Bryan Gray, Jesse Laffen, Paul Davison and Mike Rendel will teach you how to reach real decision-makers early, and build consensus among the buying committee. Whether you're a seasoned road warrior, a seller-doer, or anyone responsible for revenue in your organization, you can develop better, more meaningful relationships sooner, so you can take the pressure out of closing late-stage deals.
In The Priority Sale, strategic-selling change agents Bryan Gray, Jesse Laffen, Paul Davison and Mike Rendel will teach you how to reach real decision-makers early, and build consensus among the buying committee. Whether you're a seasoned road warrior, a seller-doer, or anyone responsible for revenue in your organization, you can develop better, more meaningful relationships sooner, so you can take the pressure out of closing late-stage deals.
- A fresh sales approach and methodology built for the way today's buying teams buy
- Understand how your prospect's brain makes decisions and what you need to do to create fast and early attention
- Learn how to connect your real impact to your prospect's top priorities to become more influential with high-level decision makers
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