Privacy and Big Data: The Players, Regulators, and Stakeholders
Craig, Terence; Ludloff, Mary E.
Language: English
Published by O'Reilly Media, 2011
- Softcover
- Used
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- Title
- Privacy and Big Data: The Players, Regulators, and Stakeholders
- Author
- Craig, Terence; Ludloff, Mary E.
- Publisher
- O'Reilly Media
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1449305008
- ISBN 13
- 9781449305000
Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.
Personal data is the hottest commodity on the market today―truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.
You'll learn about:
- Collectors: social networking titans that collect, share, and sell user data
- Users: marketing organizations, government agencies, and many others
- Data markets: companies that aggregate and sell datasets to anyone
- Regulators: governments with one policy for commercial data use, and another for providing security
"Synopsis" may belong to another edition of this title.
About the Author
Mary Ludloff is Vice President of Marketing for PatternBuilders, a “big data” analytics services and solutions provider. Mary is an innovative marketing executive with more than 20 years of experience in enterprise software. She brings an in-depth understanding of how to develop and implement strategic program initiatives that span marketing disciplines―ranging from the traditional corporate and marketing fields to the latest developments in digital marketing. Through her work at PatternBuilders and other companies in the business intelligence and data warehousing space, she also brings a deep understanding of supply chain management issues, the use of business intelligence tools in data warehousing and analytic application efforts, and the impact of big data analytics on data privacy and security.
"About the title" may belong to another edition of this title.
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