This book brings together contributions from leading scholars in law and technology, analysing the privacy issues raised by new data-driven technologies.

Highlighting the challenges that technology poses to existing European Union (EU) data protection laws, the book assesses whether current legal frameworks are fit for purpose, while maintaining a balance between supporting innovation and the protection of individual’s privacy. Data privacy issues range from targeted advertising and facial recognition, systems based on artificial intelligence (AI) and blockchain, and machine-to-machine (M2M) communication, to technologies that enable the detection of emotions and personal care robots.

The book will be of interest to scholars, policymakers and practitioners working in the fields of law and technology, EU law and data protection.

About the Author

Martin Ebers is President of the Robotics & AI Law Society (RAILS) and Associate Professor of IT Law at the University of Tartu (Estonia). He taught and presented at more than 100 international conferences, is a member of several national and international research networks and published 16 books and over 120 articles in the field of law and technology, especially artificial intelligence, as well as in commerical, private, European, comparative and international law. His latest books include Algorithms and Law (2020), Algorithmic Governance and Governance of Algorithms (2021), Contracting and Contract Law in the Age of Artificial Intelligence (2022) and the Stichwortkommentar Legal Tech (2023).

Karin Sein is a Professor of Civil Law in the Faculty of Law of the University of Tartu, Estonia. Her main research interests cover domestic and European contract law, consumer law, private international law and international civil procedure and also law and digitalisation. In recent years, she has provided expertise for the Estonian Ministry of Justice on implementing European consumer protection directives into Estonian contract law. During the Estonian EU Presidency in July–December 2017, she was acting as Chair for the Council Working Group for the Proposals of the Directive on Digital Content and of the Directive on Sale of Consumer Goods.

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