Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.

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Bibliographic Details

Title: The Privacy Payoff: How Successful Business Build Customer Trust
Publisher: McGraw-Hill
Publication Date: 2002
Language: English
ISBN 10: 0070905606
ISBN 13: 9780070905603
Binding: Hardcover
Condition: Very Good
Weight: 1.39 pounds

About this title

Synopsis

Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.

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