Title: The Privacy Payoff: How Successful Business Build Customer Trust Cavoukian, Ann and Hamilton, Tyler
Publisher: McGraw-Hill
Publication Date: 2002
Language: English
ISBN 10: 0070905606
ISBN 13: 9780070905603
Binding: Hardcover
Condition: New

About this title

Synopsis

Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.

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