Private Equity Investing in Direct Selling: Identifying Risks & Rewards

Private Equity Investing in Direct Selling Companies is a must-read for anyone considering an investment in the direct selling industry. Author Brett Blake provides clear-headed analysis and expert insights that will help investors make wiser decisions and improve their returns. Whether you are a new board member, a corporate executive, or an owner considering a transaction, this book will provide you with the tools you need to identify a contender from a pretender and leverage the expertise and relationships of your investors.

Drawing on his front-line research and interviews with dozens of direct selling CEOs and investors, Blake offers a comprehensive overview of the direct selling landscape, including an in-depth look at more than 125 deals involving companies such as Herbalife, USANA, ARIIX, Youngliving, Younique, Youngevity, Amway, Avon, Mary Kay, Arbonne, Beachbody, and NuSkin. He also provides a detailed summary of due diligence questions every investor should ask and a comprehensive list of the KPIs that the most successful direct sellers use to measure the health of their business.

But this book is not just for investors. Direct Selling News publisher Todd Eliason notes that "Although this book is aimed at the financial community, I see it being a go-to resource within our own industry, the media, as well as anyone looking to understand the channel's unique nuances." Best-selling author Devin Thorpe agrees, stating that "No one should invest so much as a dollar in a direct sales business without reading Private Equity Investing in Direct Selling."

With this book, Brett Blake seeks to help direct selling companies secure the capital they need to grow and thrive, while also attracting smart investors and savvy executives from outside the industry to help it scale into the mainstream of public acceptance. The documentation alone in this book would cost companies thousands of dollars in consulting fees to learn, making Private Equity Investing in Direct Selling Companies an invaluable resource for anyone interested in this dynamic and evolving industry.

Brett Blake is a seasoned executive with over two decades of experience driving growth and transformation in the direct selling industry. He holds an MBA from Harvard Business School and has served in leadership roles at major corporations including PepsiCo, Beachbody, Origami Owl, and USANA Health Sciences. As CEO or GM of various public and private companies, Brett has overseen sales growth, led turnarounds, and navigated complex legal and financial challenges across diverse global markets. Brett is also the author of four books on direct selling, covering topics such as private equity investing, field leadership, and scaling business systems. His expertise and thought leadership have made him a sought-after speaker and advisor in the industry.