The Private Equity Playbook: Management’s Guide to Working with Private Equity 2nd Edition

New rules. New playbook.

Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019.

Adam Coffey knows the rapidly evolving PE game isn’t won with outdated tactics. In this revised and expanded edition, Coffey puts his unmatched experience as a CEO coach at your disposal, helping you start competing with confidence.

The new information on working with consultants alone makes this edition a game changer. Featuring expanded sections, updated data, and refined strategies of added relevance to today’s financial, global, and cultural realities, The Private Equity Playbook continues to prepare you to play and win for years to come.

CEO, Board Member, four-time Best-Selling Author, and Acclaimed International Speaker, Adam Coffey is a visionary leader who drives transformative growth and fosters high-performance cultures.

With 21+ years of experience as CEO, Adam led three national private equity-backed service companies for 9 private equity sponsors. During this time period he completed 58 acquisitions, his track record includes notable outcomes measured in the billions, averaging 5x MOIC at exit.

Adam is a respected mentor to MBA candidates and a sought-after speaker at top business schools. He brings diverse expertise from commercial and industrial service businesses, alongside being a licensed general contractor, pilot, former GE executive, and US Army veteran.

As an author, Adam's books "The Private Equity Playbook" (2019), "The Exit Strategy Playbook" (2021), "Empire Builder" (2023), and "The Private Equity Playbook - Second Edition" (2024) all became #1 Amazon Best Sellers. Recognized as one of the "Most Influential Leaders" by the Orange County Business Journal 4 years in a row, he founded the CEO Advisory Guru in 2021, providing consulting services to private equity firms, their portfolio companies and to founders seeking to scale or exit.

Adam's impactful seminars have generated millions in revenue, solidifying his position as one of the world's top paid speakers. He resides in Westlake, TX, with his wife Ali and daughter Rose.