Pro-poor tourism

Pro-poor tourism – tourism that is intended to result in increased net benefits for poor people – is currently receiving enormous attention from the World Tourism Organization, the UN system, governments, industry, and NGOs and is an integral component of many sustainable development strategies in the less developed countries. Through a series of cases and reviews from experts in the field this book provides one of the first assessments of the effectiveness of pro-poor tourism as a development strategy and tackles the issue of who benefits from tourism’s potential role in poverty reduction. This timely book therefore makes a major contribution to the ongoing debate about tourism’s role in economic development, postcolonial politics, and North-South relations at a time when international trade negotiations appear poised to further open up developing countries to international tourism.

C. Michael Hall is Dean’s Chair in Marketing, Sustainability and Society, at the School of Management and Marketing, Massey University, New Zealand. He is also Visiting Professor, University of Oulu and Lund University; Adjunct Professor, Sunway University, Malaysia; and Senior Research Associate, University of Johannesburg.