The Problem Paradox: The Missing Step in Creative Problem Solving

At some point, solving problems just became your job. But nobody ever taught you how to do it effectively.

Most books on creative thinking rush straight to ideas and solutions. This one starts earlier — at the moment before you've decided what the problem actually is. Because that moment changes everything.

The Problem Paradox explores the missing step in creative problem-solving: proper problem diagnosis.

Built on over a decade of work with leaders, teams, and organisations, it gives you a practical framework for understanding the real nature of any challenge — before you commit time, energy, or creativity to solving it.

You'll learn how different problems behave, why common approaches fall flat, and how to match your approach to the challenge — making your creativity sharper, your decisions more strategic, your progress more impactful.

Finally, the book that teaches you what nobody else did and gives you permission to pause, think clearly, and solve what actually needs solving.