This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780714844534.

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Bibliographic Details

Title

Problem Solved: A Primer in Design and Communication

Publisher

Phaidon Press

Publication Date

2007

Language

English

ISBN 10

0714844535

ISBN 13

9780714844534

Binding

Soft cover

Condition

Poor

Seller catalogs

Fashion & Design

About this title

Synopsis

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness. This book explores the theme of problem solving in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.

About the Author

Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.

"About this title" may belong to another edition of this title.

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Anybook Ltd.
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