Problem Solved: A Primer in Design and Communication : A Primer in Design and Communication

Michael Johnson

ISBN 10: 0714844535 / ISBN 13: 9780714844534

Published by Phaidon, 2004

About this Item

Neu neuware, importqualität, auf lager - For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness.

Seller Inventory # INF1000377788

Bibliographic Details

• Title: Problem Solved: A Primer in Design and Communication : A Primer in Design and Communication
• Publisher: Phaidon
• Publication Date: 2004
• Language: English
• ISBN 10: 0714844535
• ISBN 13: 9780714844534
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness. This book explores the theme of problem solving in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.

About the Author

Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.