Problems in Marketing : Applying Key Concepts and Techniques
Chien, Charles S., Moutinho, Luiz A. M.
ISBN 10: 0761971793 ISBN 13: 9780761971795
Published by SAGE Publications, Limited, 2007
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since October 13, 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP71076446
Synopsis:
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
About the Authors:
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Problems in Marketing : Applying Key ...
Publisher: SAGE Publications, Limited
Publication Date: 2007
Binding: Soft cover
Condition: Good
Edition: 2nd.
Top Search Results from the AbeBooks Marketplace
Stock Image
Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Seller Inventory # 8669356
Buy Used
US$ 4.50
US$ 18.21 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Seller Inventory # 8984294
Buy Used
US$ 4.51
US$ 18.21 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Problems in Marketing, Second Edition: Applying Key Concepts and Techniques
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780761971795
Buy Used
US$ 5.78
US$ 9.35 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Problems in Marketing, Second Edition: Applying Key Concepts and Techniques
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Problems in Marketing, Second Edition: Applying Key Concepts and Techniques This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780761971795
Buy Used
US$ 5.78
US$ 6.68 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Problems in Marketing: Applying Key Concepts and Techniques
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Seller Inventory # 1000009322542-0
Stock Image
Problems in Marketing
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 336. Seller Inventory # 8336578
Buy New
US$ 106.00
US$ 8.70 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Seller Image
Problems in Marketing : Applying Key Concepts and Techniques
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 1997565-n
Stock Image
Problems in Marketing
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 336. Seller Inventory # 18559895
Buy New
US$ 113.57
US$ 11.60 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 4 available
Stock Image
Problems in Marketing
Print on DemandSeller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 336 2nd Edition. Seller Inventory # 26559901
Seller Image
Problems in Marketing : Applying Key Concepts and Techniques
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 1997565