Problems in Marketing Num Pages: 336 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 186 x 27. Weight in Grams: 789. . 2008. Second. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Problems in Marketing: Applying Key Concepts and Techniques
Publisher: SAGE Publications Ltd
Publication Date: 2008
Language: English
ISBN 10: 0761971785
ISBN 13: 9780761971788
Binding: Hardcover
Edition: 2nd Edition
Condition: New

About this title

Synopsis

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available.

About the Authors

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

"About this title" may belong to another edition of this title.

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Conor Kenny

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