Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Sharma, Dheeraj (Editor) / Borna, Shaheen (Editor)

ISBN 10: 3319365835 / ISBN 13: 9783319365831

Published by Springer, 2016

About this Item

reprint edition. 364 pages. 9.25x6.10x0.82 inches. In Stock.

Seller Inventory # x-3319365835

Bibliographic Details

• Title: Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
• Publisher: Springer
• Publication Date: 2016
• Language: English
• ISBN 10: 3319365835
• ISBN 13: 9783319365831
• Binding: Paperback
• Condition: Brand New
• Weight: 8.87 kilograms

About this title

Synopsis

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.​