Synopsis
English Communications, commonly nicknamed "comms," stand accused of being superficial, manipulative, and of polluting our sound and visual space. As soon as something is perceived as lacking substance, or even being false, people tend to say "It's just comms!" They are supposedly guilty of manipulating us. "Comms" guilty? Is that true? This book has one to give communications - at long last - a chance to explain themselves, and to do that, they had to be indicted.Therefore, this book is a trial.For communications are in politics, businesses, marketing, associations, not to mention interpersonal communications (among couples, with friends and at work). Moreover, since they are never discussed without being vilified, a professional offers us a different focus -lucidly and without concessions.Will communications be sentenced or acquitted? Readers will be the jurors. French La communication, la fameuse com, est accusee d'etre superficielle, manipulatrice et de polluer notre espace sonore et visuel. Des qu'une chose est percue comme manquant de fond, voire fausse, il est meme d'usage de dire C'est que d'la com'! . Elle serait fautive en nous manipulant. Coupable la com'? Qu'en est-il vraiment? Ce livre a une permettre a la communication - enfin - de s'expliquer. Et pour cela, il fallait la mettre en examen.Ce livre est donc un proces.Car la communication est dans la politique, les entreprises, le marketing, les associations, sans oublier la communication interpersonnelle (dans le couple, avec ses amis, au travail). Et puisque l'on ne parle d'elle que pour la vilipender, un professionnel nous propose une mise au point. Avec lucidite et sans concession.Condamner ou acquitter la communication? Ce sera au lecteur d'etre jure.
"About this title" may belong to another edition of this title.