Process-Based Strategic Planning: 3rd Ed
Language: English
Published by Seacaucs, New Jersey, U.S.A.: Springer-Verlag New York Inc, 2005
- Hardcover
- Used
Seller: Bingo Used Books, Vancouver, WA, U.S.A.Bingo Used Books
AbeBooks seller since October 24, 2002
Condition: Used - Fine
US$ 43.00
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Add to basketItem description from seller
hardcover in fine condition. 3rd edition. small name inside.
Seller Inventory # 136662
- Title
- Process-Based Strategic Planning: 3rd Ed
- Author
- Grunig, Rudolf;Kuhn, Richard
- Publisher
- Seacaucs, New Jersey, U.S.A.: Springer-Verlag New York Inc
- Publication year
- 2005
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 354023571X
- ISBN 13
- 9783540235712
- Edition
- 3rd Edition
- Seller catalogs
- business
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
"Synopsis" may belong to another edition of this title.
From the Back Cover
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
"About the title" may belong to another edition of this title.
Bingo Used Books
Vancouver, WA, U.S.A.
AbeBooks seller since October 24, 2002
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