Process-Based Strategic Planning [Hardcover] Grunig, Rudolf and Kuhn, Richard
Language: English
Published by Springer, 2005
- Hardcover
- Used
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
AbeBooks seller since October 20, 2005
Condition: Used - Very good
US$ 10.61
Quantity: 1 available
Add to basketItem description from seller
Used, some outer edges have minor scuffs, cover has light scratches, some outer pages have shelf wear, book content is in like new condition.
Seller Inventory # 097059-5
- Title
- Process-Based Strategic Planning [Hardcover] Grunig, Rudolf and Kuhn, Richard
- Author
- Grünig, Rudolf; Kühn, Richard
- Publisher
- Springer
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 354023571X
- ISBN 13
- 9783540235712
- Edition
- 3rd Edition
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
"Synopsis" may belong to another edition of this title.
From the Back Cover
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
"About the title" may belong to another edition of this title.
Hay-on-Wye Booksellers
Hay-on-Wye, HEREF, United Kingdom
AbeBooks seller since October 20, 2005
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