The Produce Clerk's guide to handling and retailing fresh produce... Over 30,000 words in an easy-to-read format. Fruit and vegetables in alphabetical order. Display techniques, Receiving & Storing tips, Buying tips, Retailing tips and How To Minimize Culls & Shrink. Become a Produce Expert quickly and easily with this helpful pocket sized guide. Written by Rick Chong who has held almost every position in the Produce Industry, from Warehouse Picker, Purchaser, Field Inspector, Shipper, Packer, Retailer to National Produce Foodservice Manager, National Produce Retail Manager and finally... Grower, Sales Manager and Entreprenuer. Rick Chong has thirty years of produce experience that will benefit anyone that reads this book.

About the Author

Rick Chong started in the produce business in May, 1984. He has worked all facets of the Produce Industry. Winning several awards for retail excellence. -Picker -Receiver -Trucker -Off-Shore Buyer -Field Inspector -Warehouse Manager -Retailer -National Foodservice Produce Manager -National Retail Produce Manager -Importer -Exporter -Grower -Packer -Sales Manager Currently Sales Manager & Partner in Sutherland S.A. Produce headquartered in British Columbia, Canada. Specializing in the growing, packing and exporting of fresh cherries world-wide.

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