Producing Prosperity : Why America Needs a Manufacturing Renaissance

Manufacturing’s central role in global innovation

Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ability to innovate and compete. Manufacturing, it turns out, really matters in an innovation-driven economy.

In Producing Prosperity, Harvard Business School professors Gary Pisano and Willy Shih show the disastrous consequences of years of poor sourcing decisions and underinvestment in manufacturing capabilities. They reveal how today’s undervalued manufacturing operations often hold the seeds of tomorrow’s innovative new products, arguing that companies must reinvest in new product and process development in the US industrial sector. Only by reviving this “industrial commons” can the world’s largest economy build the expertise and manufacturing muscle to regain competitive advantage. America needs a manufacturing renaissance—for restoring itself, and for the global economy as a whole.

This will require major changes. Pisano and Shih show how company-level choices are key to the sustained success of industries and economies, and they provide business leaders with a framework for understanding the links between manufacturing and innovation that will enable them to make better outsourcing decisions. They also detail how government must change its support of basic and applied scientific research, and promote collaboration between business and academia.

For executives, policymakers, academics, and innovators alike, Producing Prosperity provides the clearest and most compelling account yet of how the American economy lost its competitive edge—and how to get it back.

Gary P. Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at Harvard Business School, where he has been on the faculty since 1988. His research has focused on the management of innovation, technology and competitive strategy, and outsourcing. Willy C. Shih is a professor of management practice in the Technology and Operations Management unit at Harvard Business School. His research focuses on capability acquisition in Asian firms and the linkage to US competitiveness issues. Prior to coming to HBS, he spent eighteen years in information technology, followed by ten years in the consumer electronics industry.