Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Addison-Wesley Data & Analytics Series)

• Develop complex, testable theories for understanding individual and social behavior in web products 
• Think like a social scientist and contextualize individual behavior in today's social environments 
• Build more effective metrics and KPIs for any web product or system
• Conduct more informative and actionable A/B tests 
• Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation
• Alter user behavior in a complex web product 
• Understand how relevant human behaviors develop, and the prerequisites for changing them
• Choose the right statistical techniques for common tasks such as multistate and uplift modeling 
• Use advanced statistical techniques to model multidimensional systems 
• Do all of this in R (with sample code available in a separate code manual)

Joanne Rodrigues is an experienced data scientist with master’s degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.