This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, students of all kinds are provided with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, this text provides a set of product development methods that can be put into immediatepractice on development projects.

About the Authors

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Maria C. Yang Massachusetts Institute of Technology is a Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and co-founded a consumer product start-up.

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

"About this title" may belong to another edition of this title.

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