Product Development for Distant Target Groups | An Experimental Study for the Silver Market

Malte Marwede

ISBN 10: 3658183241 / ISBN 13: 9783658183240

Published by Springer Vieweg, 2017

About this Item

Product Development for Distant Target Groups | An Experimental Study for the Silver Market | Malte Marwede | Taschenbuch | Forschungs-/Entwicklungs-/Innovations-Management | xvii | Englisch | 2017 | Springer Vieweg | EAN 9783658183240 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 109079842

Bibliographic Details

• Title: Product Development for Distant Target Groups | An Experimental Study for the Silver Market
• Publisher: Springer Vieweg
• Publication Date: 2017
• Language: English
• ISBN 10: 3658183241
• ISBN 13: 9783658183240
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 15D millimeters 210 millimeters width by 148 millimeters height by 15 millimeters depth
• Weight: 346 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 

About the Author

Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.