Title: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Publisher: Harvard Business Review Press
Publication Date: 1991
Language: English
ISBN 10: 0875842453
ISBN 13: 9780875842455
Binding: hardcover
Condition: New
Weight: 29 ounces

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Synopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

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Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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