Product Development Practices that Matter : Transform Market Opportunities and Technological Innovations into Successful Products

Gupta, Nisheeth

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

384439981X / 9783844399813

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Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Product Development consists of activities totransform a market opportunity and technologicalinnovation into successful products. Several waves ofimprovements in technological innovation and prod¬uctdevelopment have already substantially enhancedcompanies¿ ability to deliver differentiated productsto markets faster, more efficiently, and with higherquality. However, the degree of success achieved hasvaried greatly between companies and even among unitswithin individual companies. Determining importantprocesses in the product development and theirrelationships with organizational and projectperformances are crucial to sustainable success inproduct development. Studying these relationshipswould give us insights into the product developmentdynamics. The objectives of this book are todetermine important product development processes andtheir relationship with each other and organizationalcapabilities.

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Title
Product Development Practices that Matter : Transform Market Opportunities and Technological Innovations into Successful Products
Author
Gupta, Nisheeth
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Hervorragend
Binding
Soft cover
Language
English
ISBN 10
384439981X
ISBN 13
9783844399813
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Buchpark

Trebbin, Germany

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