Product Development for the Service Sector (Hardcover)
Language: English
Published by Basic Books (AZ), New York, 1999
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
US$ 73.01
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Hardcover. How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In "Product Development for the Service Sector," product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9780738201054
- Title
- Product Development for the Service Sector (Hardcover)
- Author
- Scott J. Edgett
- Publisher
- Basic Books (AZ), New York
- Publication year
- 1999
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0738201057
- ISBN 13
- 9780738201054
They delve into the three cornerstones of new product performance: Strategy, Resource Allocation and Idea-to-Launch Process and offer practices, processes and illustrations to ensure all are in excellent working order.
Ask anyone who works in the service industry and she/he will tell you that developing a new service is far more difficult than developing a tangible new product. Why is this? What makes developing a new offering in a service environment more challenging than developing a new product? Over the years, four main characteristics peculiar to services have been identified, and their impact on service development has been studied: Intangibility, Inseparability, Heterogeneity and Perishability.
In Product Development for the Service Sector, Cooper and Edgett apply their pioneering approaches to the unique issues, challenges and opportunities facing service companies. They tailor the world's most trusted and widely implemented development process, Stage-Gate®, to the dynamics of the service industry and offer numerous real company illustrations along the way.
- Understand why new service development is critical to the future viability of service companies
- Discover the critical drivers of successful service development
- Learn how to develop and launch winning new services
- Discover how to screen and pick the right projects
- Learn how to define, design and implement a new service development process.
Key Topics:
- Service Innovation Benchmarking Research Study Results
- Best Practices in Service Development
- The Tangibility-Intangibility Spectrum
- How to conduct an effective Innovation Performance Evaluation
- A Guide to a World-Class New Service Development Process
- Tips and hints for making the development process work and avoiding common pitfalls
- A step-by-step guide for each stage and gate in the Idea-To-Launch Process
- Unique issues in the service industry that impact the Idea-To-Launch Process
- Portfolio management and how it interacts with your Idea-To-Launch Process.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
Dr. Scott Edgett
Dr. Scott J. Edgett is internationally recognized as one of the world's top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world's best innovators and companies among the Fortune 1000.
"About the title" may belong to another edition of this title.
CitiRetail
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AbeBooks seller since June 29, 2022
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