Title: Product is Hard SVPG Box Set: Includes INSPIRED, EMPOWERED, LOVED, and TRANSFORMED
Publisher: Wiley
Publication Date: 2024
Language: English
ISBN 10: 1394326262
ISBN 13: 9781394326266
Binding: Hardcover
Condition: New

About this title

Synopsis

Product is Hard.

The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve.

Titles included in this one-of-kind set:

INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group)

INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.

Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

"About this title" may belong to another edition of this title.

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