Product Innovation: Leading Change through Integrated Product Development

Rainey, David L.

ISBN 10: 0521842751 / ISBN 13: 9780521842754

Published by Cambridge University Press (edition ), 2005

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0521842751-11-1

Bibliographic Details

• Title: Product Innovation: Leading Change through Integrated Product Development
• Publisher: Cambridge University Press (edition )
• Publication Date: 2005
• Language: English
• ISBN 10: 0521842751
• ISBN 13: 9780521842754
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

About the Author

David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.