Product Innovation Management: Intelligence, Discovery, Development (Management for Professionals)
Language: English
Published by Springer, 2021
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9783030750107_new
- Title
- Product Innovation Management: Intelligence, Discovery, Development (Management for Professionals)
- Author
- Biazzo, Stefano; Filippini, Roberto
- Publisher
- Springer
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3030750108
- ISBN 13
- 9783030750107
- Item weight
- 585 grams
- Series
- Book 244 of 339: Management for Professionals
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.
The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
"Synopsis" may belong to another edition of this title.
About the Author
Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.
Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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