Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Deschamps, Jean-Philippe;Nayak, P. Ranganath

ISBN 10: 0875843417 / ISBN 13: 9780875843414

Published by Boston, Massachusetts, U.S.A.: Harvard Business School Pr, 1995

About this Item

Hardcover in fine condition with fine dust jacket.

Seller Inventory # 77743

Bibliographic Details

• Title: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
• Publisher: Boston, Massachusetts, U.S.A.: Harvard Business School Pr
• Publication Date: 1995
• Language: English
• ISBN 10: 0875843417
• ISBN 13: 9780875843414
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • business

About this title

Synopsis

Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.