Product Launch: Practical Guide to Launching Medical Device Products
Kerr, Nikolas F.; Recupero, Tony
Language: English
Published by Kerr Consulting Group LLC, 2015
- Hardcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
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Seller Inventory # SEWV.0990908100.A
- Title
- Product Launch: Practical Guide to Launching Medical Device Products
- Author
- Kerr, Nikolas F.; Recupero, Tony
- Publisher
- Kerr Consulting Group LLC
- Publication year
- 2015
- Condition
- acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0990908100
- ISBN 13
- 9780990908104
"Synopsis" may belong to another edition of this title.
About the Author
Nikolas Kerr
founder and president of Kerr Consulting Group LLC, a firm based in Silicon Valley focused on helping companies successfully launch medical device products. He has spent over 15 years in a variety of product marketing roles from entry level to executive positions at large device companies (Medtronic) and at small device start-ups. During that time, he successfully launched more than 10 medical device products which collectively generate over $500 million in annual revenue. Mr. Kerr has undergraduate and graduate degrees in business and economics from the University of South Carolina. He lives in the San Francisco Bay Area with his wife, Xiaolei, and has three children.
Tony Recupero
proven commercial leader with over 25 years of medical device experience. Tony heads up Catalyst Performance Consultants, where he advises sales and marketing executives on revenue-accelerating sales and marketing strategies. Tony was formerly president and CEO of Baxano, which was sold to Trans1, Inc. in 2013. Prior to Baxano, Tony built a highly acclaimed sales force as vice president of sales for Kyphon Inc., which was sold to Medtronic in 2007 for $3.9 billion. Before that, Tony led the Sulzer Spine-Tech sales force to over $110 million in revenue. Tony started his medical device career in sales management with United States Surgical Corporation, well known as an aggressive sales and marketing organization, where he excelled in a rapid growth environment. Tony Recupero is a graduate of the General Management Program at Harvard Business School and holds a bachelor's degree in communications from the State University of New York at Albany. Tony lives in Pleasanton, California, with his wife, Patty, and has five children.
"About the title" may belong to another edition of this title.
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