Title: Product Management: Strategy and Organization
Publisher: John Wiley & Sons, Inc., Santa Barbara, New York, London, Sydney, Toronto
Publication Date: 1977
Language: English
ISBN 10: 0471682357
ISBN 13: 9780471682356
Binding: Hardcover
Printing: 2nd Printing
Condition: Good

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Synopsis

An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

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