Product Planning Essentials
Language: English
Published by SAGE Publications, Inc, 2000
- Softcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: Used - As new
US$ 260.55
Quantity: Over 20 available
Add to basketItem description from seller
Seller Inventory # 969609
- Title
- Product Planning Essentials
- Author
- Kahn, Kenneth B.
- Publisher
- SAGE Publications, Inc
- Publication year
- 2000
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761919996
- ISBN 13
- 9780761919995
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
"Synopsis" may belong to another edition of this title.
Review
"Kenneth Kahn’s book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a ‘must have’ for anyone engaged in the profession of product planning and development."
Author: Richard C. Notargiocomo"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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