Product Strategy & Six Sigma : Challenges, Convergence & Competence

Language: English

Published by Nova Science Publishers Inc Nov 2011, 2011

1617616044 / 9781617616044

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.

Seller Inventory # 9781617616044

Title
Product Strategy & Six Sigma : Challenges, Convergence & Competence
Author
Dr Rajagopal
Publisher
Nova Science Publishers Inc Nov 2011
Publication year
2011
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1617616044
ISBN 13
9781617616044
Item weight
674 grams
Dimensions
262x189x20 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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