Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. This book presents theoretical issues and applied strategies on product management.

About the Author

Dr. Rajagopal is Professor of Marketing at Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Institute of Operations Management, United Kingdom. He has been listed with biography in various international directories including Who's Who in the World, 2008, 2009, 2010, and 2000 Outstanding Intellectual of the 21st Century published in 2009 by International Biographical Center, Cambridge UK.

Amritanshu Rajagopal is Industrial and Systems Engineer from the Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Six Sigma Green Belt from Arizona State University. He is currently working with AXA Mexico as Strategic Planning Consultant, Six Sigma Black Belt. He has been previously associated with various companies including American Express, Coats Mexico, Schering- Plough and Dentalia. Amritanshu Rajagopal is actively involved in various business related research projects.

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