Production and Export of Mango in India: The Case of Transformation of a Mango Farmer into an Agripreneur

Mango, “The King of Fruits” is known for its taste, flavor, attractive color and nutritional value. India is the major producer of mango among the countries in the world.The book covers three major aspects viz., production, marketing and export of Mango. In respect of production, the area production and productivity of Mango in India, and the experiences of case farmer who has turned from a mango farmer to an Agripreneur and the art of managing the farm to make higher profits are discussed. In respect of Marketing, Marketing practices prevalent in Mango, method of distribution, Marketing channels and its efficiency aspects, and the revenue generation aspects are highlighted. Under the head Export,Export of mango,Mango pulp,Export specifications for Mango, Codex standards for Mango export and the schemes which are facilitating the horticultural development are discussed in detail.This book will serve as a hand book for the young graduates of agriculture and horticulture to understand the issues in production, marketing and export of farm produce and no doubt that the youngsters will be attracted towards horticulture after reading the experiences of the case farmer.

Dr.C.SEKHAR is the Professor and Head Department of Social SciencesHorticultural College and Research Institute,Periyakulam is having a totalexperience of 27 years in Teaching Agriculture Economics, Planning andImplementation of World Bank Projects and published Five Books and 100Research Papers and the recipient of Best Extension Worker Award.