Production for Graphic Designers

Deals with the craft of printing. Covers the design and print process - from the choosing of type and the preparation of illustrations and photographs, through their arrangement on the mechanical or inside the page make-up program, to the printing and finishing of publication. Paper.

This comprehensive, up-to-date resource is for anyone wanting to learn about the production technology and methods for graphic design—for print, small screen, and the World Wide Web.Arranges topics logically and covers each stage in detail, from typesetting and the preparation of illustrations to prepress, printing, and finishing. Offers practical guidance and explains processes in a simple, non-technical language, making extensive use of illustrations and diagrams. Focuses on the move to computer/digital means of production for print and the explosive growth of the Internet, offering a complete guide to the net and instructions on how to write a web page with cutting-edge applications of graphic design. Profiles some of today's top designers with inspirational spreads between chapters showcasing their portfolios. Provides 'Hot Tips and Cool Tricks' problem-solving advice boxes in each chapter, and adds 55 new pictures plus 15 new artworks throughout.For graphic designers.