Title: The Production Manual: A Graphic Design Handbook (Required Reading Range)
Publisher: AVA Publishing
Publication Date: 2008
Language: English
ISBN 10: 2940373639
ISBN 13: 9782940373635
Binding: Soft cover
Condition: Good

About this title

Synopsis

The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work.

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.

The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

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