Products and Process Innovation in the Food Industry

Language: English

Published by Humana, 1997

0751404241 / 9780751404241

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Seller Inventory # 9780751404241

Title
Products and Process Innovation in the Food Industry
Author
Klaus Günter Grunert
Publisher
Humana
Publication year
1997
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0751404241
ISBN 13
9780751404241
Item weight
571 grams
Dimensions
241x160x20 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.26US$ 50.48
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Einbeck, Germany 37574