Products and Process Innovation in the Food Industry

Language: English

Published by Springer US Mai 1997, 1997

0751404241 / 9780751404241

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. 268 pp. Englisch.

Seller Inventory # 9780751404241

Title
Products and Process Innovation in the Food Industry
Author
W. Bruce Traill
Publisher
Springer US Mai 1997
Publication year
1997
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0751404241
ISBN 13
9780751404241
Item weight
571 grams
Dimensions
241x160x20 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.20US$ 26.20
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BuchWeltWeit Ludwig Meier e.K.

Germany