Products and Process Innovation in the Food Industry

W. Bruce Traill

ISBN 10: 0751404241 / ISBN 13: 9780751404241

Published by Springer US Mai 1997, 1997

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. 268 pp. Englisch.

Seller Inventory # 9780751404241

Bibliographic Details

• Title: Products and Process Innovation in the Food Industry
• Publisher: Springer US Mai 1997
• Publication Date: 1997
• Language: English
• ISBN 10: 0751404241
• ISBN 13: 9780751404241
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 20D millimeters 241 millimeters width by 160 millimeters height by 20 millimeters depth
• Weight: 571 grams

About this title

Synopsis

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.